Title: Extra Gum Origami Commercial Song: A Critical Essay
Introduction
The power of advertising lies in its ability to capture the essence of human emotions and experiences within the constraints of a short timeframe. One such advertisement that has managed to achieve this feat is the Extra Gum Origami commercial. This commercial, which features a heartwarming story accompanied by a beautiful and emotionally charged song, has captured the hearts of millions. In this critical essay, we will delve into the Extra Gum Origami commercial song, analyzing its impact, the emotions it conveys, and its effectiveness as a marketing tool.
Background of the Extra Gum Origami Commercial
The Extra Gum Origami commercial first aired in 2015 as part of the “Give Extra, Get Extra” campaign by the Wrigley Company, the maker of Extra Gum. The campaign aimed to emphasize the emotional connections formed through simple acts of kindness. The commercial tells the story of a young couple’s journey through their relationship, with a focus on the role of Extra Gum in preserving their memories.
The Song: “Can’t Help Falling in Love”
At the heart of this commercial is the timeless song “Can’t Help Falling in Love,” originally recorded by Elvis Presley in 1961. The song has been covered by numerous artists over the years, but it is the rendition by Haley Reinhart that accompanies the Extra Gum commercial. This version brings a modern twist to the classic tune, with Reinhart’s soulful voice and a stripped-down arrangement.
Emotions Evoked by the Song
One of the remarkable aspects of the Extra Gum Origami commercial is its ability to evoke a wide range of emotions within a short timeframe. The choice of “Can’t Help Falling in Love” as the soundtrack plays a pivotal role in this emotional journey.
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Nostalgia: The song itself carries a sense of nostalgia, harking back to a simpler and more romantic time. This sentiment is reinforced by the sepia-toned visuals and the unfolding love story of the young couple. Nostalgia is a powerful emotion that connects the audience with their own past experiences and emotions.
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Love and Romance: The lyrics of “Can’t Help Falling in Love” are deeply romantic, and they perfectly complement the love story portrayed in the commercial. As viewers watch the couple’s relationship blossom, they cannot help but be drawn into the world of love and romance.
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Empathy and Connection: The commercial’s narrative of two people sharing their dreams and aspirations resonates with viewers on a personal level. It reminds us of the universal desire for love, connection, and shared experiences. This emotional connection is what makes the commercial so effective.
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Melancholy: The song’s melancholic undertone, coupled with the bittersweet ending of the commercial, adds depth to the emotions it conveys. It leaves viewers with a sense of longing and nostalgia, making the commercial’s message all the more impactful.
Effectiveness as a Marketing Tool
The primary goal of any commercial is to promote a product or brand. In the case of the Extra Gum Origami commercial, the product being promoted is chewing gum. The effectiveness of this commercial as a marketing tool can be examined from several angles.
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Brand Association: The use of a heartwarming story and an emotional song creates a positive association with the Extra Gum brand. Viewers are more likely to remember the brand because of the strong emotional connection formed during the commercial.
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Shareability: In the age of social media, the success of an advertisement often depends on its shareability. The Extra Gum Origami commercial became a viral sensation, with countless viewers sharing it on platforms like YouTube and Facebook. This organic sharing extends the reach of the advertisement far beyond its initial airing.
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Emotional Resonance: The commercial’s ability to evoke strong emotions makes it memorable. When consumers are in the store considering gum options, they may be more inclined to choose Extra Gum because of the emotional connection they formed with the brand through the commercial.
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Universal Appeal: The theme of love and connection is universal, transcending cultural and language barriers. This makes the Extra Gum Origami commercial relevant and relatable to a broad audience, enhancing its effectiveness as a marketing tool.
Conclusion
The Extra Gum Origami commercial, with its emotionally charged rendition of “Can’t Help Falling in Love” and a heartwarming love story, has left an indelible mark on the world of advertising. It demonstrates the power of storytelling, music, and emotion in conveying a brand’s message and creating a lasting impression. As a marketing tool, it has been highly effective in associating the Extra Gum brand with feelings of love, nostalgia, and connection. This commercial serves as a testament to the enduring impact of advertising that touches the heart and soul of its audience.
